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Tackling the Marketing Budget: 5 Trends Worth Following

November 2014

Okay, let’s just admit it. Budgeting bites. It’s not fun any way you look at it and if it is can we hire you to do ours? “5 Trends Your Marketing Team Should Budget For In 2015”, featured in October’s Forbes online edition, offers some helpful insights on what to consider when doing your marketing budget.

  1. Stay true to your brand by understanding what is valuable to your audience and then stay consistent throughout your messaging.
  2. Capitalize on the big wigs. If you can leverage key players as thought leaders, do it. Plus it’s a good reason to email Oprah.
  3. Keep up with your inbound marketing. When 74% of marketers are spending the big bucks on inbound marketing this year, it’s probably a good bandwagon to jump on.
  4. Break out of your technology rut. Stay ahead of the game by mixing it up when it comes to using technology in your marketing efforts. Don’t be afraid to try new things.
  5. Don’t neglect mobile. For most of us we can barely go five minutes without using our phones including when we shop so be mobile friendly or don’t be relevant. It’s that simple.

Okay, so now that you know what you should be doing for marketing, it’s time to make the numbers work. Go forth and budget!

View the full article at Forbes.

How We Can Help:
We’re certainly not accountants but we’d be glad to provide some advice on solid marketing tactics for you to try. Reach us old school style at 604-466-0558 or by email at sales@honeycombcreative.com.

Publish to your Business Blog Regularly

October 2014

Blogging for business can be a great traffic generator for your business website. The key is to blog regularly. Most business people are too busy to generate regular content for the website business blog.

If you’re not going to commit to regular blogging yourself, you consider having someone else blog on your behalf.

At Honeycomb Creative we write blog posts for clients, get them approved and then schedule them to publish. The content isn’t necessarily, as ‘current’ as it could be. But new content is published on a regular basis, and that’s the point isn’t it? Publish regularly, publish original content, and use your keyword phrases. Do all that – and over time – your website traffic should increase.

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Give Up the SEO Dream?

December 2012

It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published material. But if search engines didn’t exist, would your enterprise? Yes. And here’s how.

Read Full Article Here: http://www.websitemagazine.com/give-up-the-seo-dream

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6 Dos & Don’ts for Better Content Marketing

November 2012

Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!

Now what?

Is it really enough to create your own content, push it out to your list, and wait for sales to boom?

Read Full Article Here: http://www.inc.com/6-tips-for-content-marketing

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Google+ Launches Tools for Businesses

August 2012

After a private beta test period, Google is releasing on Wednesday a suite of business tools for Google+ users.

The tools are available for free through the end of 2013, but users will then need a paid subscription to Google’s cloud-based software for businesses, Google Apps, for continued access.

Read More: http://mashable.com/google-plus-for-businesses/

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How to Get to Your First 1,000 Users

June 2012

So you’ve got an idea for the next big thing. Awesome! How are you going to get people to know you exist?

http://mashable.com/2012/06/27/startup-guide-1000-users/

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Content Marketing

February 2012

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]: http://bit.ly/wt8ETL

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What’s Next for Digital Coupons?

January 2012

What’s Next for Digital Coupons?: http://bit.ly/xlncV6

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Ten steps for a successful QR code campaign – The Globe and Mail

January 2012

When used properly QR codes are a great new marketing tool. Find out how to create a successful QR code campaign

http://bit.ly/Ah8vmS

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Google Will Change Web Marketing in 2012

December 2011

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.

http://bit.ly/t7tdGY

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If I don’t know you, why would I buy from you?

November 2011

E-mail marketing – when is the last time you responded to unsolicited email? You know junk, spam, and !x8*9!!!

Why is everyone convinced that it works – when we all delete and ignore anyone we don’t know.

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