Okay, let’s just admit it. Budgeting bites. It’s not fun any way you look at it and if it is can we hire you to do ours? “5 Trends Your Marketing Team Should Budget For In 2015”, featured in October’s Forbes online edition, offers some helpful insights on what to consider when doing your marketing budget.
Tackling the Marketing Budget: 5 Trends Worth FollowingNovember 2014
Publish to your Business Blog RegularlyOctober 2014
Blogging for business can be a great traffic generator for your business website. The key is to blog regularly. Most business people are too busy to generate regular content for the website business blog.
If you’re not going to commit to regular blogging yourself, you consider having someone else blog on your behalf.
At Honeycomb Creative we write blog posts for clients, get them approved and then schedule them to publish. The content isn’t necessarily, as ‘current’ as it could be. But new content is published on a regular basis, and that’s the point isn’t it? Publish regularly, publish original content, and use your keyword phrases. Do all that – and over time – your website traffic should increase.
Give Up the SEO Dream?December 2012
It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published material. But if search engines didn’t exist, would your enterprise? Yes. And here’s how.
Read Full Article Here: http://www.websitemagazine.com/give-up-the-seo-dream
6 Dos & Don’ts for Better Content MarketingNovember 2012
Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!
Is it really enough to create your own content, push it out to your list, and wait for sales to boom?
Read Full Article Here: http://www.inc.com/6-tips-for-content-marketing
Google+ Launches Tools for BusinessesAugust 2012
After a private beta test period, Google is releasing on Wednesday a suite of business tools for Google+ users.
The tools are available for free through the end of 2013, but users will then need a paid subscription to Google’s cloud-based software for businesses, Google Apps, for continued access.
How to Get to Your First 1,000 UsersJune 2012
So you’ve got an idea for the next big thing. Awesome! How are you going to get people to know you exist?
Content MarketingFebruary 2012
Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]: http://bit.ly/wt8ETL
What’s Next for Digital Coupons?January 2012
What’s Next for Digital Coupons?: http://bit.ly/xlncV6
Ten steps for a successful QR code campaign – The Globe and MailJanuary 2012
When used properly QR codes are a great new marketing tool. Find out how to create a successful QR code campaign
Google Will Change Web Marketing in 2012December 2011
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.
If I don’t know you, why would I buy from you?November 2011
E-mail marketing – when is the last time you responded to unsolicited email? You know junk, spam, and !x8*9!!!
Why is everyone convinced that it works – when we all delete and ignore anyone we don’t know.
- Many Companies Carelessly Send Spam, Study Says (pcworld.com)