Sydney Jones here again,

Our Director, Strategic Services, Allen Haslinger, came across an interesting article/study on the impact and influence of the web on consumer buying habits.

Every month Allen reads over 200 articles, newsletters and reports so that he can provide the best strategic advice and guidance to our customers. Below is his analysis on the increasing importance of having a web site.

Sydney

Another Reason to Have a Web Site
The Dieringer Research Group (DRG) (http://www.thedrg.com) surveyed 3,000 US adults in June to ascertain their online shopping habits and found that the majority of American adults now use the Internet for shopping.

Many more use the Internet for product research prior to purchasing products in traditional stores.

The Web has become an essential tool for off-line businesses. It's getting harder and harder to argue that not every business needs a web site!

How's Your Web Site Performing?
If you already have a web site you should be asking yourself if it's performing as well as it could. If your site hasn't been updated in more than a year - it's likely under performing. If it hasn't been redesigned in more than two years - it's out of date.

Do you know what your Alexa rating or Google Page Rank is - more importantly do you know how your competition stacks up?

Understanding where you are starts with analyzing your site log files and includes competitive analysis, back link stats and search engine rankings.

If your web design company isn't talking to you about search engine ranking, adwords or link exchanges - you're likely not getting maximum value from your web site investment.

Defining Success
At Honeycomb Creative Solutions we work with companies not in just designing their web site, but defining what makes a successful web site for them.

How do you know if your web site is a success? You need to set goals, develop a strategy and monitor your results. How do you define success - site traffic, customer requests, sales? By determining what's important for your business we can help you develop the appropriate marketing programmes to maximize your potential.

At Honeycomb Creative Solutions we can help you build a successful information site or e-commerce site and help you develop an appropriate marketing plan. Remember the majority of adults are turning to the web research and shopping - make sure that you're making the right impression. Call Honeycomb Creative Solutions today.