Sydney Jones here again,

I thought you might want to read our lastest article, it's all about a company's hardest working marketing piece - their business card.

Sydney

Your Business Card as a Brand
If you think that your business card doesn't contribute to your brand value, then you are under estimating your cards reach and appeal. Your business card is likely the best distributed branding and promotional tool that you have. You give it away, prospects and customers keep it. And they keep it for years!

When it comes to explaining what makes a successful business card, nobody does it better than Sean D’Souza in his article “Is Your Business Card Working to 55% Potential?

The top branding principals required to make a strong first impression, and a long lasting impression include…

1. Who are you and what's in it for me? - Your business card is more than design, it’s about positioning your company. It’s about differentiating yourself from the competition. It’s about how you can help the receiver the card.
   
2. Keep it Simple – no more than 3 elements
   Don’t try and put everything on your business card. No more than 3 elements, 3 fonts and 3 colours. Don’t let your design overwhelm your message.
   
3. Keep it Organized - Do you need to have every mailing address and phone number on your card. Include only the important information.
   
4. Use both Sides - The back of business card should contain more information about what you do, how you can help or maybe even a discount.
   
5. Use a logo - Visual Branding works – just ask McDonald, Coke, Nike! Spend the time and money in developing a strong visual brand.
   
6. Make sure it's readable - Not all fonts are equal. Some are readable, and some are just pretty. Make sure that information on your card is legible.
   
7. Hand them out - For your business card to work, you have to hand them out. Want a card from a potential client, offer them your card first.

Your business card may be the smallest piece of your marketing program, but it is the one prospects will hold on to the longest.

Read the full article from Sean D’Souza,“Is Your Business Card Working to 55% Potential?”

	Want your business card to work harder? Honeycomb Creative Solutions can help you develop a visual brand that can be extended to all your sales and marketing materials – brochures, web sites, and yes, business cards. Call Honeycomb Creative Solutions 604.904.6622 - 800.665.1496