Sydney Jones here again,

Our Director, Strategic Services, Allen Haslinger, explains how to
gain a better understanding on why having a well designed,
well thought out, and content rich web site is important.

Until next time,
Sydney

Web Site Impressions

Some companies that believe the only reason they have a web site is because their competition has a site. They don't really understand that they win and lose clients based on their web presence.

Find out for yourself if a web site influences impressions about a company. Gather a group of your executives, senior buyers, and sales people and ask them the following simple questions.

"When you're buying something for the company, do you visit the web site of the vendor?" - The majority will answer, yes.

"Are you at least somewhat influenced by what you see on the site?"
- Most people will nod their head.

And here's the question that has most people thinking about their web site...
"Have you ever been referred to a company and, after visiting the web site, decided not to contact them because of what you saw on their web site?"
- Up to half of your group are likely nodding in agreement.

Not everyone who visits your web site will buy from you - but are you turning potential prospects away?

Gone are the days of 'let's get a cheap web site' - buyers today expect a professional design (the first impression), good site structure (finding information easily) and most importantly, quality content.

Web sites are increasingly used as a qualifier to determining perspective vendors - ask yourself, based on your web site, would you be impressed, would you do business with you?

At Honeycomb Creative Solutions we can help you build a successful information site or e-commerce site and help you develop an appropriate marketing plan. Your web site can help increase or decrease your leads - make sure that you're making the right impression. Call Honeycomb Creative Solutions today.