There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic to converting more leads, CROs are often expected to do it all. Some of these misconceptions are harmless. Others, however, can cost you money, time and valuable resources. So in this post, I’ll clear some of the common misconceptions about conversion rate optimization that are hurting your website and your business.