11111 Blog | Honeycomb Creative



The Right B2B Content Marketing Strategy

November 2015

When it comes to content marketing, it’s hard to know if you should be focusing on brand awareness or sales. Written content or video? What works best?

A recent survey of 217 B2B manufacturing marketers in North America found that brand awareness was the number one goal in their content marketing, and sales was the second place goal.

The survey also found that video was the most used tool for content marketing and YouTube was seen as the most effective social media platform.

Surprisingly though, LinkedIn was used more often than YouTube, and video was used more than in-person events even though events were seen as more effective.

The moral of the story here is to know what works for your company – study your competition and monitor your own marketing – and then form a strategy to to embrace it.


What’s the most effective marketing for B2B?

November 2015

With all of todays digital marketing tools – email, social media, online ads – you’d think they’d be taking over the reins for generating revenue. But maybe surprisingly, it’s the non-digital marketing methods that grab the majority of revenue.

According to a recent report by B2B Marketing and The Telemarketing Company, a survey of 150 marketers found the 76 percent of revenue was generated by face-to-face meetings or telephone, while only 18 percent came via digital sources.

That doesn’t mean that digital marketing doesn’t play a big role though. Online marketing can be the first point of contact for potential clients, where a relationship begins, and is then followed by more personal marketing that closes the deal.

We believe digital marketing, like websites, are vital for reaching potential clients and convincing them to use their limited time to take the next step, whether that’s a phone call or a meeting.


B2B: 5 Ways to Make Inbound Marketing Worth Your Time

November 2015

When we say “inbound marketing”, we’re talking about creating content that brings people to you – the ‘if you build it they will come’ approach.

But creating great, original content is a lot more time consuming than posting some online ads and calling it a day.

So how do you make inbound marketing efficient enough to be worth your time?

1. Quality over quantity

Don’t waste time posting tonnes of content at the expense of quality, because low quality content doesn’t lead to sales.

Make sure your content is worth reading, worth sharing, better than the rest, and only post as often as you can keep the quality high.

2. Track your ROI

Pay attention to how much time you put into creating and promoting content (your investment), and compare it to your traffic, shares and especially leads and sales (your return).

Keep tweaking your content and time until you have an ROI you’re happy with.

3. Don’t re-invent the wheel

Get inspiration from other content to post a quick summary, share your take on the issue, and highlight the best of what’s out there.

You don’t always have invent a new idea to be original, just make the content personalized to your brand, or easier to digest, or put it in the context of your industry, and your readers will appreciate it.

Read this for some great advice: How to (ethically) steal other people’s content.

4. Source content and ideas you already read

You don’t have to spend hours online looking for content to curate or inspire your content, simply use the resources you already read.

Newspaper articles, magazines, books, podcasts or any other medium you follow is a great starting point for your inbound marketing content, which your readers may not have read before.

5. Consider hiring out

If content creation isn’t your forte, hiring out the task to a reliable source could be the most efficient solution. You can hire a freelancer or a website marketing company, but they need to have a really good understanding of your business – your goals, your audience and your brand’s voice.

At Honeycomb Creative, we have a deep understanding of our clients, so we’re able to create excellent content for their inbound marketing strategies.

6. Promote on auto

Put your content out into cyberspace so people find it, and come to you to read it.

1. Create a promotional image or at least an interesting photo to go with each content piece.

2. Use social media scheduling tools to share your content again and again over time, not just the first time you publish it.

3. Include relevant hashtags and keywords, and tag other companies or profiles mentioned or targeted.


Do you know what kind of content performs best on social media?

October 2015

Shareable content is what makes it perform on social media. You can publish content for your audience to view, but if they don’t share it, it won’t reach any further. Focus on content that gets shared.

According to this article New Data: What Types of Content Perform Best on Social Media, great content in these formats get the most shares:

1. Lists

2. Why-posts – posts that make a strong argument that support a specific conclusion

3. Videos

4. How-to posts – steps for solving a problem or achieving something

5. What-posts – information on a specific topic

Try a few of these formats for your next content piece and see which style your audience responds to the most on social media.


Google Simplified Its Privacy Settings

October 2015

Google updated its privacy settings in an effort make them simpler for users to read and change – Google Introduces Simpler Privacy Settings. Google has more than a billion users of its digital services, so how they handle the personal information of those users is a pretty big deal.

All of the key privacy controls are now located under “My Account” instead of being strewn across different areas of Google’s website.

Google is trying to provide more context for the privacy settings – they’ve created a “check-up” feature for users to understand what information is being gathered across Google’s various services.

People can adjust their privacy controls to limit the types of ads they see from Google’s ad network. And they can stop Google from tracking their activities on their personal computers, phones and tablets. The downside to this is, according to Google, search results could be slower and less relevant.

Does any of this change the way you feel about Google and your online privacy?

how much is your time worth to facebook

How much is your time worth to Facebook? A Penny An Hour

June 2015

You don’t have to pay to use Facebook, but in a way you do pay for it with your privacy, or rather, lack of privacy. And what is your personal information and time worth to Facebook? A whopping one cent per hour spent on Facebook.

According to this NY Times article, Mark Zuckerberg, Let Me Pay For Facebook, Facebook earns an average of 20 cents per user per month, and the average user is on Facebook for 20 hours per month.

This pathetic value of your privacy to Facebook raises the question, would you rather pay outright to use Facebook in order to preserve your privacy?

It seems many would. The payoff would be no more ads, an unfiltered News Feed, and personal information that is only shared with whom you choose, not the highest bidder.

An interesting point in the anti-advertising debate is that advertising costs (for Facebook ads) are rolled into the advertised products and services costs, therefore making them more expensive. Thus you don’t pay for Facebook directly, but you do pay for it in the end.

What is your privacy worth to you? If you had the choice, would you pay $0.20 a month to be a private Facebook customer?


Responsive Design

January 2015

We completed a responsive design website for bchealthyliving.ca.

Responsive web design programming is website design that adjusts to fit on desktop, tablet and smartphone browsers.

Responsive websites are designed with additional templates for vertical layouts (smartphones and tablets) and content is ‘adjusted’ and/or ‘hidden’ to fit smaller screen sizes. If you’re thinking of updating your website, responsive design programming is definitely something that you need to consider.


Are you getting a lot of spam?

January 2015

The spam filtering that is included with our hosting is good, but not a match for the quantity and complexity of spam being sent every day. For us, cleaning up email was taking too much time and we needed to find a better approach.

We have personally been using/testing a much more robust spam filter service for over a year, and have managed to cut down on our spam very dramatically.

Here are our results for the last quarter of 2014.
Total emails sent to us: 25,299


What typically gets marked as a ‘False Positive’ or spam is subscriptions to Old Navy, Amazon, etc – actual retail subscriptions – but very rarely does legitimate email get marked as spam.

We also have the ability to ‘white list’ domains that you do a lot of business with to ensure that all their emails get through.

Let me know if you’re interested in adding this extra layer of spam filtering to your email.il.


since 96