11111 Marketing Strategies Archives - Honeycomb Creative

The Right B2B Content Marketing Strategy

November 2015

When it comes to content marketing, it’s hard to know if you should be focusing on brand awareness or sales. Written content or video? What works best?

A recent survey of 217 B2B manufacturing marketers in North America found that brand awareness was the number one goal in their content marketing, and sales was the second place goal.

The survey also found that video was the most used tool for content marketing and YouTube was seen as the most effective social media platform.

Surprisingly though, LinkedIn was used more often than YouTube, and video was used more than in-person events even though events were seen as more effective.

The moral of the story here is to know what works for your company – study your competition and monitor your own marketing – and then form a strategy to to embrace it.


What’s the most effective marketing for B2B?

November 2015

With all of todays digital marketing tools – email, social media, online ads – you’d think they’d be taking over the reins for generating revenue. But maybe surprisingly, it’s the non-digital marketing methods that grab the majority of revenue.

According to a recent report by B2B Marketing and The Telemarketing Company, a survey of 150 marketers found the 76 percent of revenue was generated by face-to-face meetings or telephone, while only 18 percent came via digital sources.

That doesn’t mean that digital marketing doesn’t play a big role though. Online marketing can be the first point of contact for potential clients, where a relationship begins, and is then followed by more personal marketing that closes the deal.

We believe digital marketing, like websites, are vital for reaching potential clients and convincing them to use their limited time to take the next step, whether that’s a phone call or a meeting.


B2B: 5 Ways to Make Inbound Marketing Worth Your Time

November 2015

When we say “inbound marketing”, we’re talking about creating content that brings people to you – the ‘if you build it they will come’ approach.

But creating great, original content is a lot more time consuming than posting some online ads and calling it a day.

So how do you make inbound marketing efficient enough to be worth your time?

1. Quality over quantity

Don’t waste time posting tonnes of content at the expense of quality, because low quality content doesn’t lead to sales.

Make sure your content is worth reading, worth sharing, better than the rest, and only post as often as you can keep the quality high.

2. Track your ROI

Pay attention to how much time you put into creating and promoting content (your investment), and compare it to your traffic, shares and especially leads and sales (your return).

Keep tweaking your content and time until you have an ROI you’re happy with.

3. Don’t re-invent the wheel

Get inspiration from other content to post a quick summary, share your take on the issue, and highlight the best of what’s out there.

You don’t always have invent a new idea to be original, just make the content personalized to your brand, or easier to digest, or put it in the context of your industry, and your readers will appreciate it.

Read this for some great advice: How to (ethically) steal other people’s content.

4. Source content and ideas you already read

You don’t have to spend hours online looking for content to curate or inspire your content, simply use the resources you already read.

Newspaper articles, magazines, books, podcasts or any other medium you follow is a great starting point for your inbound marketing content, which your readers may not have read before.

5. Consider hiring out

If content creation isn’t your forte, hiring out the task to a reliable source could be the most efficient solution. You can hire a freelancer or a website marketing company, but they need to have a really good understanding of your business – your goals, your audience and your brand’s voice.

At Honeycomb Creative, we have a deep understanding of our clients, so we’re able to create excellent content for their inbound marketing strategies.

6. Promote on auto

Put your content out into cyberspace so people find it, and come to you to read it.

1. Create a promotional image or at least an interesting photo to go with each content piece.

2. Use social media scheduling tools to share your content again and again over time, not just the first time you publish it.

3. Include relevant hashtags and keywords, and tag other companies or profiles mentioned or targeted.


Thinking about trying sponsored social media posts? 5 Tips to do it right

November 2015

1. Narrow your message
Don’t try to reach the most people with a broad message, create a very specific message that will speak to the right people.

2. Target the right people for your message
Create an audience profile that would find your message relevant, and use it to narrow your social media ad’s reach to the right people.

3. Emphasize the benefit
The focus of the post should be how it will help your reader; make it about them not about your company.

4. Keep it short
A long post won’t be read, so keep it short and snappy so the viewer will actually read it, and then want to click to find out more.

5. Start at the beginning of the sales funnel
Don’t go straight for the sale just because it’s an ad, use it to put your company on your target audience’s radar, and start a relationship that will lead to a sale down the road.


How to get the best performance out of your company’s social media posts

October 2015

There are two major factors when it comes to how well received your social media posts will be:

1. Timing

Timing is everything, from the time of day to the season, and it will play a big role in how many views, clicks and shares your social media posts receive.

2. Relevancy

Relevancy isn’t how relevant the content is to your company, it’s about how relevant the content is to your audience.

But how do you find the perfect combination of timing and relevancy?

1. Know your audience. Know their interests, their online activity timing, and their seasonal or monthly concerns.

2. Analyze how your audience has reacted to your social media in the past. Spy on other similar social media accounts and blogs to see what your target audience is doing there.

3. Write down the patterns and start building your social media strategy. Then keep analyzing and refining for the best performance.


Is Anti-Spam Law Bad for Business?

October 2015

Has the new anti-spam law affected your email marketing? With the latest legislation (CRTC’s bill C-28) in full force this July, companies need express consent from recipients of their email marketing.

While this law is helping to reduce spam in everyone’s inbox, it’s also handcuffing companies from sending non-spam emails simply because their recipients don’t take the time, or understand the need, to provide their express consent.

According to this article, Anti-Spam Law Killing Our Marketing Strategies, Businesses Complain, many companies say the bill spoiled their marketing strategies and restricts their ability to compete with U.S. Businesses.

Going forward, the best approach is to get express consent from new emails from the get go, with proof of that consent, and to focus on rebuilding your marketing email list with consenting emails.


Tackling the Marketing Budget: 5 Trends Worth Following

November 2014

Okay, let’s just admit it. Budgeting bites. It’s not fun any way you look at it and if it is can we hire you to do ours? “5 Trends Your Marketing Team Should Budget For In 2015”, featured in October’s Forbes online edition, offers some helpful insights on what to consider when doing your marketing budget.

Read More

Publish to your Business Blog Regularly

October 2014

Blogging for business can be a great traffic generator for your business website. The key is to blog regularly. Most business people are too busy to generate regular content for the website business blog.

If you’re not going to commit to regular blogging yourself, you consider having someone else blog on your behalf.

At Honeycomb Creative we write blog posts for clients, get them approved and then schedule them to publish. The content isn’t necessarily, as ‘current’ as it could be. But new content is published on a regular basis, and that’s the point isn’t it? Publish regularly, publish original content, and use your keyword phrases. Do all that – and over time – your website traffic should increase.


Give Up the SEO Dream?

December 2012

It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published material. But if search engines didn’t exist, would your enterprise? Yes. And here’s how.

Read Full Article Here: http://www.websitemagazine.com/give-up-the-seo-dream


6 Dos & Don’ts for Better Content Marketing

November 2012

Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!

Now what?

Is it really enough to create your own content, push it out to your list, and wait for sales to boom?

Read Full Article Here: http://www.inc.com/6-tips-for-content-marketing


Google+ Launches Tools for Businesses

August 2012

After a private beta test period, Google is releasing on Wednesday a suite of business tools for Google+ users.

The tools are available for free through the end of 2013, but users will then need a paid subscription to Google’s cloud-based software for businesses, Google Apps, for continued access.

Read More: http://mashable.com/google-plus-for-businesses/


How to Get to Your First 1,000 Users

June 2012

So you’ve got an idea for the next big thing. Awesome! How are you going to get people to know you exist?



Content Marketing

February 2012

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]: http://bit.ly/wt8ETL


What’s Next for Digital Coupons?

January 2012

What’s Next for Digital Coupons?: http://bit.ly/xlncV6


Ten steps for a successful QR code campaign – The Globe and Mail

January 2012

When used properly QR codes are a great new marketing tool. Find out how to create a successful QR code campaign



Google Will Change Web Marketing in 2012

December 2011

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.



If I don’t know you, why would I buy from you?

November 2011

E-mail marketing – when is the last time you responded to unsolicited email? You know junk, spam, and !x8*9!!!

Why is everyone convinced that it works – when we all delete and ignore anyone we don’t know.

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