Shareable content is what makes it perform on social media. You can publish content for your audience to view, but if they don’t share it, it won’t reach any further. Focus on content that gets shared.
According to this article New Data: What Types of Content Perform Best on Social Media, great content in these formats get the most shares:
2. Why-posts – posts that make a strong argument that support a specific conclusion
4. How-to posts – steps for solving a problem or achieving something
5. What-posts – information on a specific topic
Try a few of these formats for your next content piece and see which style your audience responds to the most on social media.