Does Your Landing Page Target Prospects But Forget Customers?

Like many, I use Trello to keep track of all my projects. Recently, upon returning I noticed that the login form was prominently titled “Welcome back to Trello!”. They understood that I was already a customer, and personalized the landing page to make it easier for me to log in. How thoughtful! This got me thinking, how can SaaS businesses further personalize their landing pages for existing customers?

Source: Does Your Landing Page Target Prospects But Forget Customers? | SitePoint

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