There are two major factors when it comes to how well received your social media posts will be:
Timing is everything, from the time of day to the season, and it will play a big role in how many views, clicks and shares your social media posts receive.
Relevancy isn’t how relevant the content is to your company, it’s about how relevant the content is to your audience.
But how do you find the perfect combination of timing and relevancy?
1. Know your audience. Know their interests, their online activity timing, and their seasonal or monthly concerns.
2. Analyze how your audience has reacted to your social media in the past. Spy on other similar social media accounts and blogs to see what your target audience is doing there.
3. Write down the patterns and start building your social media strategy. Then keep analyzing and refining for the best performance.