Has the new anti-spam law affected your email marketing? With the latest legislation (CRTC’s bill C-28) in full force this July, companies need express consent from recipients of their email marketing.
While this law is helping to reduce spam in everyone’s inbox, it’s also handcuffing companies from sending non-spam emails simply because their recipients don’t take the time, or understand the need, to provide their express consent.
According to this article, Anti-Spam Law Killing Our Marketing Strategies, Businesses Complain, many companies say the bill spoiled their marketing strategies and restricts their ability to compete with U.S. Businesses.
Going forward, the best approach is to get express consent from new emails from the get go, with proof of that consent, and to focus on rebuilding your marketing email list with consenting emails.