LinkedIn Is Launching Programmatic Advertising For Display Ads

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.

Marketers will be able to buy display ads through an open auction or through LinkedIn’s Private Auctions, using first- or third-party data along with LinkedIn’s targeting of audience segments—such as visitors of the LinkedIn home page—on the professional network.

Source: LinkedIn Is Launching Programmatic Advertising for Display Ads | Adweek


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