Bringing your audience to you
At Honeycomb Creative, we don’t just build hard-working websites, we help them to stand out in a sea of websites and get them in front of the intended audience.
Our SEO efforts — including targeted content, smart link building and continual website optimization — as well as our value-focused ad campaigns will help get your website noticed by the right people.
Keep Your Website Fresh
The best way to move up in ranking on the search engine results page (serp) is to regularly add new and index-able content to your site.
SEO experts recommend adding at least two thousand words of content to your site each month. This can be in the form of four 250-word articles, or two 500-word articles, etc. Overtime, the accumulation of this new and keyword-rich content will help your website rank higher in the results page.
Our professional copywriters can help you create content that reflects your company’s area of expertise, explains the multiple benefits and advantages of your products and services, or gives insight into your business and what makes it unique. They’ll research your business and its offerings to create content that aligns with your business goals and keeps your website fresh.
Managed Content Updates
Managed Content Updates
Let’s be honest, you’re too busy to update your website, no matter how easy it is to do. To get the full potential and value from your website, it is important to update it on a regular basis. If you don’t update your website on a regular basis, the search engines (Google) will think that your website is “dead” and they will stop indexing your website. Stay on Google’s good side – update your content regularly.
Let Honeycomb Creative manage your website. We’ll call you and add company news and events on a regular schedule, we can monitor the web for relevant news related to your industry and post links to those stories, – we can even write articles about your products or services.
Regular content updates are sure to keep the searchbots coming back to your website, but just to be sure, every month we’ll create a new sitemap, and submit that to Google. By adding content on a regular basis, Google will know that your website is active and deserves to appear in search results.
Do I need this?: If you’re not updating your website – yes you do!
Content Life Support – Keep Your Website Alive
We will write twelve months worth of general content (holidays, events, trade shows, etc.) and set it to be auto published to your website throughout the year.
The Content Life Support plan allows us to pre-schedule new content for your website each month, to supplement the content you are already publishing.
Regular content updates help websites appear active to search engines.
Content Round Up – Fresh From The Web
Weekly, we will search for content relevant to your industry and schedule it for publishing to your website and social media accounts. The content is based on 10 keyword search terms related to your website. Other options include automated publishing to social media, and a monthly newsletter to send to clients and subscribers.
Not only is Content Round Up a quick and easy way to keep your website up-to-date, but it will give visitors confidence that you are knowledgeable and informed about your industry.
Content Assist – What’s New With You?
We will email you a monthly reminder, prompting you to add new content to your website. You fill out a form with any company updates (new projects, upcoming events, etc.), and click send.
We will colour correct and size any photos that are provided, source logos, edit the text and publish your content – all within 48 hours.
Content Assist keeps your website fresh while saving you money, because the website is being updated all at once rather than by request.
Be top of mind with previous visitors
Remarketing/retargeting lets you show ads to people who have visited your website. When people leave your website, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
- If someone visits your careers web page – we can target ‘career’ ads to them. We can display ads related to specific product pages that they visited.
- If they visit non-specified web pages – we can show a more ‘generic’ company ad or no ad.
- Remarketing is excellent companion to Google Adwords Pay-Per-Click (PPC) advertising.
- We use two different services for retargeting; Google Ad Network and Adroll (that supports Bing, Yahoo, Google and Facebook).
How it Works
A pixel/cookie is deposited when visitors come to your website, when they visit sites that are part of the ad network, your ad appears.
Paid Search Marketing
Pay Per Click
The most commonly used paid search marketing is a Pay Per Click (PPC) advertising campaign. With PPC, you only get charged if a client clicks to select your online ad. Best of all, you can set spending caps to ensure that you do not exceed your monthly online advertising budget.
To ensure you are spending your PPC advertising money effectively, we identify keywords, markets and geographical areas before writing your PPC ad. We can also set up custom landing pages for those that have clicked on your ad to help you target these specific online consumers.
Once your PPC advertising is live, we test and continually evaluate it to make sure you get the most value for your money. We prefer this kind of hands-on approach to PPC. It ensure your advertising is always on target.
Local Search Marketing
Local Citations Signal Geographic Location
Local citations are an important strategy every web marketer should have in their local search marketing toolbox. Local citations are online mentions of a business, including its name, address and phone numbers, or NAP for short.
When published to relevant or authoritative – preferably both – local directories, websites or associations, these citations ensure that search engines can accurately collect information on your specific business and distinguish it from others with similar names or service offerings based your company’s geographic location.
Local citations signal to search engines that your website, and more specifically your business and the services it offers, is relevant to a specific geographic location.
Let Honeycomb Creative help your business be found in your business area through our Local Citation service. Contact us to learn more about our SEO package for businesses, including Our Local Citation service.
Client Satisfaction Guarantee
Never feel stressed or overwhelmed while working with Honeycomb Creative. Your website project is managed by a capable and experienced web development team who will keep you up-to-date on the project’s progress and promise…
- No Hidden Costs
Only pay exactly what you were quoted. No hidden costs or unanticipated extras.
- Website Built to Current Website Standards
An editable and easily expandable website that is search engine friendly.
- On-time Delivery
An up-and-running website ready when you need it.