Retargeting: Bring the Right Traffic Back

There are many reasons for this: fear of commitment where the user is still in the research phase of a purchase; maybe he or she wasn’t impressed by your site; or maybe something else is preventing the conversion to a sale. But writing off these prospects means lost sales opportunities. If they came to the site once, it should be possible to bring them back.

Source: Retargeting: Bring the Right Traffic Back | Inc.

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