Search Marketing Is Becoming A Visual Medium

For much of its existence, search marketing has been about keywords and marketers making sure (or trying to make sure) their text matched what text consumers would be searching for. But we live in a visual world, and as smartphones — with their ubiquitous cameras and small screens that are less-than-ideal for text — have become the dominant platform for all things Internet, visual or image search is becoming more and more important.

Source: Search Marketing Is Becoming A Visual Medium | MediaPost


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