Twitter’s Expanding Moments to Influencers, Brands – and Soon, Everyone

Twitter officially launched Moments ten months ago, after much speculation about the project, which was originally titled “Project Lightning”. This was Twitter’s big move, described at the time by Twitter execs as “a brand-new way to look at tweets,” and “a bold change” in how the platform presents its content. Amidst growing investor unrest due to their declining user growth, Twitter felt like it had an answer in Moments – so much so that they ran their first ever TV ad campaign to promote the feature’s release and placed the new option right, smack in the middle of the mobile home screen.

Source: Twitter’s Expanding Moments to Influencers, Brands – and Soon, Everyone | SocialMediaToday

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