Twitter’s Expanding Moments to Influencers, Brands – and Soon, Everyone

Twitter officially launched Moments ten months ago, after much speculation about the project, which was originally titled “Project Lightning”. This was Twitter’s big move, described at the time by Twitter execs as “a brand-new way to look at tweets,” and “a bold change” in how the platform presents its content. Amidst growing investor unrest due to their declining user growth, Twitter felt like it had an answer in Moments – so much so that they ran their first ever TV ad campaign to promote the feature’s release and placed the new option right, smack in the middle of the mobile home screen.

Source: Twitter’s Expanding Moments to Influencers, Brands – and Soon, Everyone | SocialMediaToday

Share:
FacebookTwitterPinterestLinkedIn

Talk to Us

We can answer any of your questions in an email, but sometimes you just want to have an old-fashioned conversation with a real person. Give us a call, we'd be happy to hear from you.

Follow Us

Find out some of the exciting things we're up to, stay updated with interesting online news, and get a few marketing tips thrown in the mix. Join our mailing list for our monthly newsletter, or follow us on social media.

  • Honeycomb Creative on Facebook
  • Honeycomb Creative on Twitter
  • Honeycomb Creative on LinkedIn

Get Buzzed with Updates

Bee Informed!