Websites must meet several basic requirements to be indexed and ranked by search engines and to appear correctly on Search Engine Results Pages (SERPs). Here are some of the standard elements:

Content
High-Quality Content: The website should have valuable, relevant, and original content that provides helpful information to the users. Written content should be well-structured, easy to read, and include targeted keywords.

Avoid Duplicate Content: Duplicate content can confuse search engines and lead to ranking issues. Each page should be unique and contain valuable content.

Title Tags and Meta Descriptions: Well-written, unique, compelling title tags and meta descriptions are created for each main page. These meta-elements appear in search results and influence click-through rates.

Internal Linking: We use internal links to connect related pages on your website. Internal linking helps search engines understand the structure and hierarchy of your site and improves user navigation.

Keyword Optimization: By identifying and using relevant keywords strategically throughout the content to help search engines understand what the website is about and match it with user search queries.

Programming
Responsive Design: Ensure the website is mobile-friendly and can adapt to various screen sizes and devices. Responsive design is crucial as search engines prioritize mobile-friendly sites for better user experience.

Properly Coded: We ensure your website’s HTML and CSS code is well-structured and free of errors that could hinder search engine crawling. Our developers run your website code through multiple testing tools to ensure that your website code is based on current standards and best practices.

Page Load Speed: Optimize your website to load quickly, as slow-loading sites can negatively impact user experience and search engine rankings.

Technical
Sitemap: Create and submit a sitemap to search engines to help them efficiently crawl and index your website.

Robots.txt: Implement a robots.txt file to instruct search engine bots on which parts of the website to crawl and index.

Hosting Related
Fast Hosting Server: Honeycomb Creative uses business-class web servers optimized for hosting WordPress and WooCommerce websites.

SSL Certificate: Implement Secure Sockets Layer (SSL) encryption to ensure a secure connection between the user’s browser and the website. SSL is necessary for websites that handle sensitive information, and it also contributes to better search rankings. An SSL Certificate is standard with all Honeycomb Creative website hosting plans.

Off-Page SEO
Domain Authority and Backlinks: High-quality backlinks from reputable websites can boost your website’s domain authority and search engine rankings.

Local SEO: For local businesses, ensure accurate and consistent NAP (Name, Address, Phone number) information across the website and local directories.

Social Signals: While not a direct ranking factor, having a presence on social media and engaging with your audience can indirectly impact your website’s visibility and traffic.

Remember that SEO (Search Engine Optimization) is an ongoing process, and it may take time for a new website to gain visibility in SERPs. Ask Honeycomb Creative to assist with your Off-Page strategies.