Web Marketing Services
Draw Potential Clients to Your Site
At Honeycomb Creative, we don’t just build hard-working websites, we help them to stand out in a sea of websites and get them in front of the intended audience.
Our web marketing efforts — including targeted content, smart link building and continual website optimization — as well as our value-focused ad campaigns, will help get your website noticed by the right people.
Let’s be honest, you’re too busy to update your website, no matter how easy it is to do. To get the full potential and value from your website, it is important to update it on a regular basis.
If you don’t update your website on a regular basis, the search engines (Google) will think that your website is “dead” and they will stop indexing your website. Stay on Google’s good side – update your content regularly.
Keep your Website Content Relevant and Up-to-Date
Regular content updates are sure to keep the search bots coming back to your website, but just to be sure, every month we’ll create a new sitemap, and submit that to Google. By adding content on a regular basis, Google will know that your website is active and deserves to appear in search results.
Basic Monthly Updates
- Regular updates of Announcements (News, Projects, Events, Job Postings)
- Monthly Search Engine Resubmission
Engage your Audience With Content that Reflects Your Expertise
The best way to move up in ranking on the search engine results page (SERP) is to regularly add new and index-able content to your site. SEO experts recommend adding at least two thousand words of content to your site each month. Our professional copywriters will research your business and its offerings to create content that aligns with your business goals and keeps your website fresh.
Content Creation Could Include:
- Blog Articles
- Case Studies
- DIY How-Tos
A successful SEO plan always includes Local SEO, PPC, Display and Retargeting advertising.
Our plans run twelve months, with constant adjustments to maximize your return.
Local Search Marketing
Local Citations Signal Geographic Location
Local citations are an important strategy every web marketer should have in their local search marketing toolbox. Local citations are online mentions of a business, including its name, address and phone numbers, or NAP for short.
When published to relevant or authoritative – preferably both – local directories, websites or associations, these citations ensure that search engines can accurately collect information on your specific business and distinguish it from others with similar names or service offerings based on your company’s geographic location.
Local citations signal to search engines that your website, and more specifically your business and the services it offers, is relevant to a specific geographic location.
Let Honeycomb Creative help your business be found in your business area through our Local Citation service.
Benefits of Managing your Local Citation
- Improve Your Visibility In Google
- Improve Referral Traffic From Directories
- Optimization for Voice Search (Alexa, Siri, etc.)
Paid Search Marketing
Pay Per Click Campaigns
The most commonly used paid search marketing is a Pay Per Click (PPC) advertising campaign. With PPC, you only get charged if a client clicks to select your online ad. Best of all, you can set spending caps to ensure that you do not exceed your monthly online advertising budget.
Pay Per Click Campaigns Include:
- Keywords identification
- Ad creation
- Landing page creation
- Campaign evaluation & reporting
- Budget monitoring
Display + Retargeting Ads
Advertise Your Brand on Targeted Websites
Display ads on websites that match your target visitors allow you to build your brand and bring target buyers to your website. For example, a painter advertising on interior decorating websites is showcasing their services to potential clients.
Display Advertising Features
- Category Targeting
- Branded Display Ads
- Target Mobile or Desktop Users
- Change Ads Frequently
Remarketing / Retargeting
Remarketing/retargeting lets you show ads to people who have visited your website. When people leave your website, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
- The viewer can be sent to specific pages related to ads they viewed.
- Non-specific web pages can show a more ‘generic’ company ad.
- Remarketing is an excellent companion to Google Adwords Pay-Per-Click (PPC) advertising.
Want to get the most value for marketing dollars? Then you need to have a marketing strategy that guides your spending.
We can help you define a path to success and growth. Let us help you with your Marketing Strategy.
Working with Honeycomb Creative has been a very good experience. During the process, I have learned lots about my own business, as your probing questions have forced me to examine some basic things about our approach. I’m very impressed with your process and ability to make changes as the project moves along. Thank you for all your hard work.
Web Marketing Packages
Interested in finding out about our Web Marketing Packages, then visit our Services store to discover our current offerings.